News

We love Ben Franklin Tech Partners, here's why

Updated: Dec 3, 2012
EggZack was recently featured in the most recent Lehigh University Alumni Magazine article featuring the Ben Franklin Tech Center and Chad Paul, its CEO. We got top billing along side Mike Gausling and one of his recent succeses Orasure. We love this place - its done so much for us and he...

What character are you ... Bugs, Batman, Rango, Superman or YOU?

Updated: Nov 30, 2012
Last week I asked my colleagues to identify themselves with a cartoon character and some of them obliged. It was very easy for them to pick one. I think Bugs Bunny is the perfect character to represent me because of his can-do attitude, snarkiness and big smile. Nate is very well represen...

Which Social Media is best for your business?

Published: Nov 29, 2012
It's hard to believe Facebook has been around since 2004. Twitter began in 2006. LinkedIn launched way back in 2003! The whole social media and marketing conundrum is driving local businesses bonkers. Which ones should I have? What do I do with it? Social media is a powerful marketing ...

Restaurants & Family Services Top Local Search - How did you do?

Published: Nov 27, 2012
Restaurants are still #1 when it comes to local search with the biggest gainer being Family Services, up 164%. In fact across multiple devices (cell phone, tablet) Restaurants are the most saught after business locally. Mobile local search is growing very rapidly and will conitnue to ...

What Are You Thankful For?

Published: Nov 21, 2012
Amidst our daily lives rests certain occasions where we reflect on ourselves, our current situation and how that compares to what we really want in life. Thanksgiving is a wonderful time because it is an entire day to bask in our thanks for what we have, now, that is important to us: fami...

What kind of sheep are your customers?

Updated: Nov 20, 2012
Recently we spoke about how you can make business fun and it appears that many people like this subject. While running a business, you face different types of people and situations which can sometimes be no fun! Dealing with all fo the types of customers reminds me of an old joke about a ...

Facebook Shmacebook

Published: Nov 15, 2012
On top of all the things you do daily, you need to find time to market your business and NOW you have to get on board with social media. When will it stop? Unfortunately, it won't. When a new social media platform comes out, it isn't apparent how it will impact business. Facebook ...

Bakery.com & EggZack to change Baking Industry - kickoff at All Things Baking in Houston

Published: Nov 12, 2012
Bakery.com and EggZack have partnered to help integrate the baking supply chain drive more local sales to local bakeries. EggZack CEO, Jon Zack is seen here with John Stricker, CEO of Bakery.com, Sergio Caballero of FoodTools and Deb Blaylok of BEMA celebrating the kick off. ...

Avoid the whipping post, whoop the competition, not yourself!

Updated: Nov 12, 2012
Nowadays, search engines are rewarding those who publish content regularly. Meaning, the more you publish, and the more relevant your content is to your business, the higher your business will rank with search engines. This is a very important piece to your marketing puzzle. Sometimes...

The power of a hot shower!

Published: Nov 7, 2012
In the aftermath of Super Storm Sandy, I was out of power, heat and water at home for 7 days. The thing I missed the most was my hot, morning shower. It's a part of my normal routine and psyche, without it life felt weird, disorganized, NOT normal. It also got me thinking about how a loca...

Fun is good business!

Published: Nov 6, 2012
Hello, my name is Valentine, and I was born in Eastern Europe with four hands and a hidden extra-eye. Before I was one year old, the communists robbed me of my extra-hands and were unable to find my hidden eye. This eye gives me super-powers to fight against the forces of evil, sadness a...

PA Governor & Mayor Visits with EggZack

Published: Nov 2, 2012
Pennsylvania Governor Tom Corbett and Bethlehem, PA Mayor John Callahan paid a recent visit to Ben Franklin Tech Center and spent some time with EggZack's Founder & CEO Jon Zack to discuss tech start ups and entrepreneurship. The Governor and Mayor are big supporters of the local tech...

EggZack & Hurricane Sandy - Up and Running - Thanks Everyone!

Published: Oct 31, 2012
EggZack.com has not had any issues related to Hurricane Sandy so far. Our team has been affected personally yet with no power and spotty internet access, we managed to keep things rolling smoothly, thanks team!. Thanks to Lehigh University and Ben Franklin Tech Center for getting our offi...

EggZack & Sandy - Up and Running - Thanks Everyone!

Updated: Oct 31, 2012
EggZack.com has not had any issues related to Hurricane Sandy so far. Our team has been affected personally yet with no power and spotty internet access, we managed to keep things rolling smoothly, thanks team!. Thanks to Lehigh University and Ben Franklin Tech Center for getting our offi...

Membership Has Its Rewards

Updated: Oct 23, 2012
For an organization, membership means a group of people/volunteers with similar interests or ideas through which it can advance its mission or goals. For a business, membership means a pool of customers with whom it can stay in touch, send promotions to, and whose loyalty can be earned th...

EggZack and Stream Companies Announce Strategic Partnership

Updated: Mar 6, 2012
March 6, 2012 -- News Release. EGGZACK AND STREAM COMPANIES ANNOUNCE STRATEGIC PARTNERSHIP TO DELIVER AUTOMATED LOCAL MARKETING SYSTEM FOR CLIENTS Stream Companies Makes Strategic Investment to Power Expansion of EggZack Solution for Businesses that Serve Local Markets Bethlehem, ...

EggZack selected to present at MADV PACT Venture Conference

Updated: Mar 6, 2012
March 3, 2011 -- News Release. EggZack selected to present at MADV PACT Venture Conference EggZack is one of eight companies selected to present at the prestigious Mid Atlantic Diamond Venture and Philadelphia Alliance for Capital and Technology's Annual Venture Conference. This even...

Everyone likes a deal. The Power of Deals in Marketing

Updated: Mar 6, 2012
May 26, 2010 -- Blog post. Recently we asked "Do you use coupons or special offers in your marketing?" The resounding answer was yes: 88% of survey respondents said they do. The interpretation was that maybe the economic times called for a way to bring in more people and keep cash flowin...

Can local businesses thrive in the new economy? The resounding answer is yes.

Updated: Mar 6, 2012
May 19, 2010 -- Blog post. The new economy of today presents a great opportunity for local businesses to not only succeed, but expand their customer base. You might wonder, How can I compete with large stores and internet retailers prices? Well, in actuality the bargains the large chain ...

Good marketing is stuck in your business, and it’s not what you think.

Updated: Mar 6, 2012
June 2, 2010 -- Blog post. When someone hears marketing they think, well crafted messages, logos, press releases, and advertising. They are all a part of marketing, but what about your everyday information? Things like your lunch specials of the day, industry news, do-it-yourself informat...