We love Ben Franklin Tech Partners, here's why
EggZack was recently featured in the most recent Lehigh
University Alumni Magazine article featuring the Ben Franklin
Tech Center and Chad Paul, its CEO. We got top billing along side
Mike Gausling and one of his recent succeses Orasure. We love
this place - its done so much for us and he...
What character are you ... Bugs, Batman, Rango, Superman or YOU?
Last week I asked my colleagues to identify themselves with a
cartoon character and some of them obliged. It was very easy for
them to pick one. I think Bugs Bunny is the perfect character to
represent me because of his can-do attitude, snarkiness and big
smile. Nate is very well represen...
Which Social Media is best for your business?
It's hard to believe Facebook has been around since 2004. Twitter
began in 2006. LinkedIn launched way back in 2003! The whole
social media and marketing conundrum is driving local businesses
bonkers. Which ones should I have? What do I do with it?
Social media is a powerful marketing ...
Restaurants & Family Services Top Local Search - How did you do?
Restaurants are still #1 when it comes to local search with the
biggest gainer being Family Services, up 164%. In fact across
multiple devices (cell phone, tablet) Restaurants are the most
saught after business locally.
Mobile local search is growing very rapidly and will conitnue to
...
What Are You Thankful For?
Amidst our daily lives rests certain occasions where we reflect
on ourselves, our current situation and how that compares to what
we really want in life. Thanksgiving is a wonderful time because
it is an entire day to bask in our thanks for what we have, now,
that is important to us: fami...
What kind of sheep are your customers?
Recently we spoke about how you can make business fun and it
appears that many people like this subject. While running a
business, you face different types of people and situations which
can sometimes be no fun! Dealing with all fo the types of
customers reminds me of an old joke about a ...
Facebook Shmacebook
On top of all the things you do daily, you need to find time to
market your business and NOW you have to get on board with social
media. When will it stop? Unfortunately, it won't.
When a new social media platform comes out, it isn't apparent how
it will impact business. Facebook ...
Bakery.com & EggZack to change Baking Industry - kickoff at All Things Baking in Houston
Bakery.com and EggZack have partnered to help integrate the
baking supply chain drive more local sales to local bakeries.
EggZack CEO, Jon Zack is seen here with John Stricker, CEO of
Bakery.com, Sergio Caballero of FoodTools and Deb Blaylok of BEMA
celebrating the kick off.
...
Avoid the whipping post, whoop the competition, not yourself!
Nowadays, search engines are rewarding those who publish content
regularly. Meaning, the more you publish, and the more relevant
your content is to your business, the higher your business will
rank with search engines. This is a very important piece to your
marketing puzzle.
Sometimes...
The power of a hot shower!
In the aftermath of Super Storm Sandy, I was out of power, heat
and water at home for 7 days. The thing I missed the most was my
hot, morning shower. It's a part of my normal routine and psyche,
without it life felt weird, disorganized, NOT normal. It also got
me thinking about how a loca...
Fun is good business!
Hello, my name is Valentine, and I was born in Eastern Europe
with four hands and a hidden extra-eye. Before I was one year
old, the communists robbed me of my extra-hands and were unable
to find my hidden eye. This eye gives me super-powers to fight
against the forces of evil, sadness a...
PA Governor & Mayor Visits with EggZack
Pennsylvania Governor Tom Corbett and Bethlehem, PA Mayor John
Callahan paid a recent visit to Ben Franklin Tech Center and
spent some time with EggZack's Founder & CEO Jon Zack to
discuss tech start ups and entrepreneurship. The Governor and
Mayor are big supporters of the local tech...
EggZack & Hurricane Sandy - Up and Running - Thanks Everyone!
EggZack.com has not had any issues related to Hurricane Sandy so
far. Our team has been affected personally yet with no power and
spotty internet access, we managed to keep things rolling
smoothly, thanks team!. Thanks to Lehigh University and Ben
Franklin Tech Center for getting our offi...
EggZack & Sandy - Up and Running - Thanks Everyone!
EggZack.com has not had any issues related to Hurricane Sandy so
far. Our team has been affected personally yet with no power and
spotty internet access, we managed to keep things rolling
smoothly, thanks team!. Thanks to Lehigh University and Ben
Franklin Tech Center for getting our offi...
Membership Has Its Rewards
For an organization, membership means a group of
people/volunteers with similar interests or ideas through which
it can advance its mission or goals. For a business, membership
means a pool of customers with whom it can stay in touch, send
promotions to, and whose loyalty can be earned th...
EggZack and Stream Companies Announce Strategic Partnership
March 6, 2012 -- News Release.
EGGZACK AND STREAM COMPANIES ANNOUNCE STRATEGIC PARTNERSHIP TO
DELIVER AUTOMATED LOCAL MARKETING SYSTEM FOR CLIENTS
Stream Companies Makes Strategic Investment to Power Expansion of
EggZack Solution for Businesses that Serve Local Markets
Bethlehem, ...
EggZack selected to present at MADV PACT Venture Conference
March 3, 2011 -- News Release. EggZack selected to present at
MADV PACT Venture Conference
EggZack is one of eight companies selected to present at the
prestigious Mid Atlantic Diamond Venture and Philadelphia
Alliance for Capital and Technology's Annual Venture Conference.
This even...
Everyone likes a deal. The Power of Deals in Marketing
May 26, 2010 -- Blog post. Recently we asked "Do you use coupons
or special offers in your marketing?" The resounding answer was
yes: 88% of survey respondents said they do. The interpretation
was that maybe the economic times called for a way to bring in
more people and keep cash flowin...
Can local businesses thrive in the new economy? The resounding answer is yes.
May 19, 2010 -- Blog post. The new economy of today presents a
great opportunity for local businesses to not only succeed, but
expand their customer base. You might wonder, How can I compete
with large stores and internet retailers prices? Well, in
actuality the bargains the large chain ...
Good marketing is stuck in your business, and it’s not what you think.
June 2, 2010 -- Blog post. When someone hears marketing they
think, well crafted messages, logos, press releases, and
advertising. They are all a part of marketing, but what about
your everyday information? Things like your lunch specials of the
day, industry news, do-it-yourself informat...